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TECHNOLOGY CASE STUDIES
PERSONA DEVELOPMENT RESEARCH
A multinational infrastructure software provider had been generating content for its go-to-market campaigns for the general market, and…
VOICE OF THE PARTNER RESEARCH
PROTFOLIO OPTIMIZATION RESEARCH
An e-Learning provider launched its first online degree program, which included fourteen degrees in partnership with top universities around the globe. After years…
THOUGHT LEADERSHIP RESEARCH
Google was looking for strategic insights that could be used to update their sales messaging, shape their approach to industry engagement, and that would position them…
PRICING STRATEGY AND OPTIMIZATION RESEARCH
A marketing technology (MarTech) company conducted a pricing and packaging diagnostic to better understand discounting levels for its products and buying behaviors…
SUB-BRAND EQUITY RESEARCH
A multinational infrastructure software company needed strategic insights to help determine their corporate branding strategy for newly acquired…
MAXIMIZING SHARE OF MIND – MaxShare™ & MaxMindset™
A leading regional telecommunications company offering voice, video, and internet service wanted to grow its…
CUSTOMER SEGMENTATION RESEARCH
An online service that provides subscription-based family history research to consumers was interested in profiling its core subscriber base and prospective customers in the…
TECHNOLOGY READINESS INDEX
When a product or service is cutting-edge and infused with technology, a different paradigm is needed to make the right decisions for targeting, communications, support and…