A multinational infrastructure software provider had been generating content for its go-to-market campaigns for the general market, and the company was interested in customizing this content for specific types of decision-making personas.
A Fortune 100 hardware and software provider was highly invested in the success of its partners and had an initiative to drive its partner satisfaction score to 4.5.
An e-Learning provider launched its first online degree program, which included fourteen degrees in partnership with top universities around the globe. After years of success, the provider was interested in conducting quantitative research in North America, Western Europe, Latin America and India to assess what additional degree programs it should add to its course catalog.
Google was looking for strategic insights that could be used to update their sales messaging, shape their approach to industry engagement, and that would position them as a thought leader in the TV industry.
A multinational software company needed strategic insights to help determine their corporate branding strategy for newly acquired companies.
Our client conducted a pricing and packaging diagnostic to better understand discounting levels for its products and buying behaviors of their customer base. Primary findings from the diagnostic were that extreme discounting was occurring for its core product and customers were not buying into the company’s product packages as they were currently structured.
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