Transform Your
Investment in Research
Custom Market Research
Partner with Illuminas
for an immersive and consultative experience
We are an extension of your team, the point person who maintains strategic oversight so that you can have time to evaluate and add value.
Our attention is laser-focused on key aspects of the custom market research process to ensure our deliverables stand apart.
Focus on Quality
The foundation for superior insights is superior market research quality.
Every decision we make, every relationship we nurture, and each internal process is to ensure you will be 100% confident when making the most important decisions of your career.
Strength in Analytics
Our marketing scientists have decades of experience and recommend the appropriate advanced analytic techniques to answer your most pressing business questions.
They are involved in every engagement, from proposal to reporting, for a continuity that brings the data to life.
- Brand-Price Trade-Offs
- Discrete Choice Experiments
- Menu-Based Conjoint
- Build-Your-Own Configuration
- “Learning Conjoint”
- Linear Regression
- Binary / Multinomial Logit
- Categorical Regression
- Structural Equation Modeling
- Archetypal Analysis
- Ensemble Analysis
- Cluster Analysis
- Latent Class Analysis
- MaxDiff Analysis
- MaxVal™
- Pairwise Comparisons
- Semantic Differential Scales
- Dynamic Ranking Exercises
- Q-Sort Ranking
Data Visualization & Storytelling
Visualizing the data can reduce the time it takes to start making decisions. We report the story (not just the data) in our executive summaries to ensure key takeaways and recommendations are easy to understand and digestible.
Research Methodologies
Our team consists of data and marketing scientists, strategists and analysts all working together to achieve client outcomes with our proven research methods.
Informed business decisions powered by statistically robust sample sizes.
- Online Surveys
- Phone-to-Web Surveys
- Web Intercept
Rich, textured answers to your questions, powered by focused dialogues with your target audience.
- Focus Groups
- 1-on-1 Interviews
- Online Discussion Boards
Business problems we solve
PROVEN research Techniques
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