Illuminas

A Suite of Proven Research Techniques Built on the Science of Winning

When traditional research approaches don’t answer the question, we create unique business solutions that do. The result is a collection of proven research techniques that take primary market research one step further.

MaxShare logo

MaxShare™ identifies the factors that influence customers’ behavior in order to shift more of their spending to you and away from the competition. It identifies the share of wallet your business earns based on performance, how you earned it, and how you can capture more.

MaxMindset

MaxMindset™ identifies the most important features to get at the heart of how buyers make decisions.

MaxVal logo

MaxVal™ calculates precise estimates of importance for a large list of features and provides a measure of the relative importance of each feature.

MaxSeg™ identifies the critical segments that align with your organization’s goals and provides the insights and information to understand how to act upon them.

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MaxServ™ provides a comprehensive performance measurement and tracking solution that enables you to get to the core of what’s driving customer satisfaction.

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The Technology Readiness Index helps you understand your audience’s readiness to adopt and embrace new products, services, and experiences.

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Business Problems We Solve

CUSTOM
MARKET
RESEARCH

Business Problems We Solve

Business problems we solve

ADDITIONAL RESOURCES

NEW PRODUCT MESSAGING RESEARCH - MaxMindset™

A financial services client was launching a new product outside their traditional portfolio, and needed to determine the optimal…

MAXIMIZING SHARE OF WALLET – MaxShare™

The marketplace for hotel guest loyalty programs is crowded with guests who belong to multiple programs. Whether they are active or passive members of…

NEW PRODUCT DEVELOPMENT RESEARCH - MaxVal™

A financial services client wanted to revamp its checking account portfolio, replacing its current products with new, more innovative offerings…

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