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Illuminas: Illuminating a Path to Optimal Outcomes
Technology Case Studies
Financial Case Studies
Hospitality Case Studies
American Innovation Index
Slide 1

Illuminating a Path to Optimal Outcomes

Slide 3 - Technology

Unrivaled Technology Research Expertise

Slide 3 - Finance

Unlocking Insights to Drive Growth in Financial Services

Slide 4 - Hospitality

Driving Business Decisions in Travel & Hospitality

Slide 2 - Aii

The American Innovation Index 6th Annual Aii Results Are Now Available

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Becoming a market leader requires
confident decision-making

Illuminas has been delivering global, custom market research to B2B and B2C companies for over 25 years. With deep expertise in dynamic markets including technology, financial services, and hospitality & travel our unique primary market research solutions, based on the science of winning, help our clients capture the hearts, minds and wallets of their customers.

Custom Market Research


No one ever became a market leader behind a one-size-fits-all solution. We believe in custom research designed to uncover the strategic insights needed to answer your toughest business decisions.

Business Problems We Solve


Whether you need to understand your brand’s positioning, optimize product features, or elevate the customer experience, we have an approach that will get you the insights needed to confidently move forward with solving your business problems.

proven research technique


When traditional research approaches don’t answer the question we create unique solutions that do. The result is a collection of proven research techniques that take primary market research one step further.

Our clients spend more time taking
action on the insights we deliver.

“Our team has worked with Illuminas as a trusted business partner for over a decade. Their deep expertise and committed partnership has allowed us to build measurement practice that provides clear and actionable insights. The Illuminas team asks the right questions, tests our assumptions, and are quick to recommend new ways to approaching challenges.”

Kerry Chalmers
Director, Sales & Partner Events, Cisco Global Events

I’ve worked with many research teams in my career, and Illuminas is by far my preferred partner. Their ability to understand not just my research needs but my business objectives as well sets them apart from other firms, and I have deep appreciation for their commitment to data quality and their ability to draw actionable insight out of data. I can rely on them to consistently deliver top notch work, and they’re who I choose when I need to make informed business decisions.

Amelia Carry
Chief of Staff – Marketplace at Microsoft

“I’ve worked with the same core team at Illuminas for 8 years. They not only have a deep understanding of the B2B technology space, but also the ins and outs of my company and my industry overall. I’ve worked with countless research vendors over the years and none of them come to close to the experience I get when working with Illuminas. The Illuminas team saves me time and headaches because I don’t have to explain our particular challenges to them—they already know them.

Infrastructure Software Client
Global Marketing Manager

“Illuminas is two steps ahead; they put themselves in my shoes and think through all the different scenarios. They are very attentive and make a point to listen and understand the objectives before starting the research. With Illuminas, there are no surprises because they communicate early and in a consultative and professional manner. Their reports and presentations are executive-style with clean and easy to understand graphics that tell a story and go beyond what is expected. Not only do they hit the mark, they are very flexible and deliver insightful research that drives actions.

Adrian Y.
Avis Budget Group

“I have had the pleasure of working with Illuminase on a variety of research projects over the past seven years. Their expertise spans many areas and their input and advice during the development phase of a project are well-appreciated. They are consistently excellent and provide great value without great expense. Results and reports are always delivered on-time and within budget. As well, their associates are professional and pleasant. We consider Illuminas to be an invaluable partner in our business.”

Fortune 500 financial services company

“I had the pleasure of using Illuminas to support a high-profile strategic initiative for AAPA. The Illuminas team conducted the research professionally, while being flexible in providing preliminary results in time for my Board presentation. The research provided a number of ‘aha’ moments for our stakeholders. We learned a lot about our audiences’ needs and our business decisions are changing based on what we learned from the research. I am definitely an Illuminas fan!”

Beth B.
Senior Vice President, Member Value and Research, American Academy of Physician Assistants

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