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Becoming a market leader requires confident decision making

Illuminas has been solely focused on delivering global, custom market research for the technology industry for over 20 years. So don’t worry about having to hold our hand—we’ll be able to hit the ground running.

Unique problems demand unique approaches

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Capturing an evolving audience

We partner with some of the best sample providers in the industry and we still threw away over 25,000 respondents last year due to poor quality. Chances are your data is wrong if you didn’t do the same.

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Making complex data digestible

Let’s face it, 150 slides of bar charts and pie charts probably isn’t going to get you what you need. Complicated data sets demand custom visualizations to be digestible for an executive audience.

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Being a partner, not a vendor

We view ourselves as an extension of your team—we know your industry, we know your company, and we understand your customers. Let us do the heavy lifting so you can focus on the 500 other things on your to-do list.

Solutions for every department

Our expertise encompasses the entire technology industry, not just a single functional area. Regardless of where your needs lie, we have an approach that will get you the insights you need to confidently move forward with solving your business problems.

branding
  • Awareness, attitudes and usage
  • Brand reputation
  • Brand equity and value assessment
  • Brand positioning and strategy
  • Brand tracking
advertising
  • Ad recall
  • Ad tracking
  • Messaging and positioning
  • Pre and post campaign testing
market strategy
  • ​Market opportunity assessment
  • Market sizing and analysis
  • Needs-based segmentation
  • Persona creation
  • Thought leadership
product design
  • Concept ideation and testing
  • Product configuration
  • Product extension
  • Product optimization
pricing optimization
  • Brand-price tradeoffs
  • Monadic designs (A/B testing)
  • Portfolio optimization
  • Price thresholds and sensitivity
customer experience
  • ​Customer experience mapping
  • Customer segmentation
  • Event measurement
  • Satisfaction & loyalty measurement

Our clients spend more time making a difference,and less time babysitting

Research designed specifically for your needs

No one ever became a market leader behind a one-size-fits-all solution. We believe in custom research designed to get you the strategic insights you need to move forward with confidence.

quantitative

Quantitative

Informed business decisions, powered by statistically robust sample sizes.

qualitative

Qualitative

Rich, textured answers to your questions, powered by focused dialogues with your target audience.

advanced analysis

Advanced Analysis

Key insights, powered by robust models and marketing scientists who have decades of experience.