The 2023 Most Innovative Companies
Why Innovation Matters
Consumers expect more from companies than a satisfactory experience or a good price. Our research tells us that driving social innovation downstream to influence the customer experience matters.
Companies that engage in positive innovation are perceived as more attractive and rewarded with greater loyalty and achieve higher financial performance.
Why Social Innovation Matters
Innovation is a necessity for companies to survive and grow, but innovation that benefits society and the environment further increases customer loyalty, creating a truly transformative company.
Social innovation helps companies differentiate their brands, build customer loyalty and ensure that their well-meaning efforts are recognized by customers. The Social Innovation Index (Sii) quantifies the social innovation of companies from the perspective of their customers.
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Aii IN THE NEWS
THE 2023 AMERICAN INNOVATION INDEX™ ACKNOWLEDGES TOP TECH COMPANIES AND LEADING TECHNOLOGY BRANDS
In a business environment that is focused on innovation driven by customer preferences and demand, the American Innovation Index ™ (Aii) plays a critical role in gauging the top tech companies in the U.S. that are perceived to be the most innovative and attuned to the needs of consumers. Now in its sixth year of providing important insights into the American mindset, the results of the 2023 Aii, specifically focusing on technology brands, have just been published, shedding light on the ever-evolving landscape of innovative technology solutions.