Becoming a market leader requires confident decision making
Illuminas has been solely focused on delivering global, custom market research for the technology industry for over 20 years. So don’t worry about having to hold our hand—we’ll be able to hit the ground running.
Unique problems demand unique approaches
Capturing an evolving audience
We partner with some of the best sample providers in the industry and we still threw away over 25,000 respondents last year due to poor quality. Chances are your data is wrong if you didn’t do the same.
Making complex data digestible
Let’s face it, 150 slides of bar charts and pie charts probably isn’t going to get you what you need. Complicated data sets demand custom visualizations to be digestible for an executive audience.
Being a partner, not a vendor
We view ourselves as an extension of your team—we know your industry, we know your company, and we understand your customers. Let us do the heavy lifting so you can focus on the 500 other things on your to-do list.
Solutions for every department
Our expertise encompasses the entire technology industry, not just a single functional area. Regardless of where your needs lie, we have an approach that will get you the insights you need to confidently move forward with solving your business problems.
- Awareness, attitudes and usage
- Brand reputation
- Brand equity and value assessment
- Brand positioning and strategy
- Brand tracking
- Market opportunity assessment
- Market sizing and analysis
- Needs-based segmentation
- Persona creation
- Thought leadership
- Concept ideation and testing
- Product configuration
- Product extension
- Product optimization
- Brand-price tradeoffs
- Monadic designs (A/B testing)
- Portfolio optimization
- Price thresholds and sensitivity
- Customer experience mapping
- Customer segmentation
- Event measurement
- Satisfaction & loyalty measurement
Our clients spend more time making a difference,and less time babysitting
Research designed specifically for your needs
No one ever became a market leader behind a one-size-fits-all solution. We believe in custom research designed to get you the strategic insights you need to move forward with confidence.
Informed business decisions, powered by statistically robust sample sizes.
Rich, textured answers to your questions, powered by focused dialogues with your target audience.
Key insights, powered by robust models and marketing scientists who have decades of experience.