Get to the Heart of Buyer Motivation with MaxMindset™
Uncover the underlying emotions and values that drive choice
MaxMindset™ is quantitative research technique that delivers the richness of qualitative data.
When to Use It
- You suspect that your positioning is not getting to the heart of buyer motivation
- Messaging is proving ineffective in persuading potential customers to buy
Why it Works
- Determines both the rational and emotional factors at play in decision-making
- Identifies the deeper motives – needs, emotions and values – that drive demand
- Assesses how product attributes fulfill deeper needs
MaxMindset™ RESOURCES
NEW PRODUCT MESSAGING RESEARCH - MaxMindset™
A financial services client was launching a new product outside their traditional portfolio, and needed to determine the optimal messaging strategy for the launch. The new product was…
MAXIMIZING SHARE OF MIND - MaxShare™ & MaxMindset™
A leading regional telecommunications company offering voice, video, and internet service wanted to grow its market share for their broadband internet offering in its footprint. To this end,…
GETTING TO THE HEART OF BUYER BEHAVIOR - MaxMindset™
The success of a product, service or brand hinges on the effectiveness in communicating its value to the consumer. Companies make…
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