Illuminas

Prioritize Your Features
and Your Resources
with MaxVal™

Rank more items in the same study and still have room to address other objectives too

MaxVal™ calculates precise estimates of importance for a large list of features and provides a measure of the relative importance of each feature.

When to Use It

  • When you have too many features for a MaxDiff ranking exercise
  • To understand not just a rank but also how important each feature is from another
  • When you have other objectives to meet in your questionnaire as well
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why it works maxval

Why it Works

  • It requires just one concise exercise as opposed to multiple questions for a MaxDiff
  • The deliverable is a list that includes the relative importance of each feature/item

MaxVal™ RESOURCES

NEW PRODUCT DEVELOPMENT RESEARCH - MaxVal™

A financial services client wanted to revamp its checking account portfolio, replacing its current products with new…

THE SCIENCE BEHIND
MaxVal™

Managers often need to base decisions on the precise value or importance that consumers assign to features or…

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