Prioritize Your Features
and Your Resources
with MaxVal™
Rank more items in the same study and still have room to address other objectives too
MaxVal™ calculates precise estimates of importance for a large list of features and provides a measure of the relative importance of each feature.
When to Use It
- When you have too many features for a MaxDiff ranking exercise
- To understand not just a rank but also how important each feature is from another
- When you have other objectives to meet in your questionnaire as well
Why it Works
- It requires just one concise exercise as opposed to multiple questions for a MaxDiff
- The deliverable is a list that includes the relative importance of each feature/item
MaxVal™ RESOURCES
NEW PRODUCT DEVELOPMENT RESEARCH - MaxVal™
A financial services client wanted to revamp its checking account portfolio, replacing its current products with new…
THE SCIENCE BEHIND
MaxVal™
Managers often need to base decisions on the precise value or importance that consumers assign to features or…
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