NEW PRODUCT DEVELOPMENT RESEARCH – MaxVal™
The objectives A financial services client wanted to revamp its checking account portfolio, replacing its current products with new, more innovative offerings that would help it expand its customer base. The client was considering 12 account features and needed to identify and quantify which were most valuable to consumers to prioritize those features in new […]
MAXIMIZING SHARE OF MIND – MaxShare™
The objectives In the battle for market share, financial institutions need to be cognizant of their mindshare, the drivers of mindshare and the barriers that prevent them from realizing their full potential. The Illuminas team continually answers these questions for financial service clients by relying on our unique MaxShare™ approach that is based on the […]
NEW PRODUCT MESSAGING RESEARCH – MaxMindset™
The objectives A financial services client was launching a new product outside their traditional portfolio, and needed to determine the optimal messaging strategy for the launch. The new product was designed for a different market than the client had previously targeted, leading them to seek more information about the underlying needs and motivational triggers for […]
MEMBER EXPERIENCE RESEARCH
The objectives One of the nation’s largest credit unions with over 300 branches needed a system to monitor the member experience across the organization. Branch managers, as well as regional and senior management, desired real-time metrics to assess the member experience at individual branches to more effectively manage the business. This real-time system would allow […]
NEW PRODUCT DEVELOPMENT RESEARCH
The objectives A client in the financial services sector was in the process of designing a new product outside of their traditional offerings and needed to identify how brand, pricing, and features affect consumer decisions. The new product targets a variety of segments so the features could potentially end up being completely different for each […]