ATTITUDINAL SEGMENTATION RESEARCH
The objectives An Association client in the building and design industry understood the need for versatile and adaptable learning opportunities for their Continuing Education System (CES). As such, the research was designed to gain a better understanding of its members’ needs and how these differ by various learning segments. To facilitate this understanding, Illuminas sought […]
MARKETING STRATEGY RESEARCH
The objectives A professional Association wanted to measure awareness of their offerings and assess their value proposition among office and administrative professionals in the U.S. The effort was designed to understand the motivations and needs of non-members that could be addressed by the organization, measure awareness and interest in joining the organization, and create a […]