Illuminas

Driving Business Decisions in Travel & Hospitality

TRAVEL & HOSPITALITY CASE STUDIES

MAXIMIZING SHARE OF WALLET – MaxShare™

The marketplace for hotel guest loyalty programs is crowded with guests who belong to multiple programs. Whether they are active or passive members of…

SEGMENTATION AND PERSONA RESEARCH

A client in the car rental sector wanted to develop a new strategic approach for its two core brands using a market segmentation strategy.…

INNOVATION RESEARCH

The airline industry is not a highly innovative industry, according to customers surveyed in the 2023 American Innovation Index™ study…

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