MAXIMIZING SHARE OF WALLET – MaxShare™
The objectives The marketplace for hotel guest loyalty programs is crowded with guests who belong to multiple programs. Whether they are active or passive members of these programs, the competition for their stays is intense, with providers offering attractive member benefits and frequent promotions to gain share of wallet. Our client tracked their Net Promoter […]
SEGMENTATION AND PERSONA RESEARCH
The objectives A client in the car rental sector wanted to develop a new strategic approach for its two core brands using a market segmentation strategy. Given the disruption occurring in the car rental industry and a need to distinguish its individual brands, the company sought to identify unique segments of consumers that represent a […]
INNOVATION RESEARCH
The objectives The airline industry is not a highly innovative industry, according to customers surveyed in the 2023 American Innovation Index™ study. The industry ranks 13th out of 19 sectors; similar to most industries, the brands within the industry vary dramatically in their innovativeness as perceived by customers. Alaska Airlines is the top-ranked airline at […]