A significant amount of design time was spent across 18 working sessions with 18 client teams responsible for the different partner programs. These working sessions yielded surprising results, wherein the original model and its attributes were less important, or less actionable to these teams, than the new measures they were requesting.
Illuminas was able to synthesize the feedback into a tight and comprehensive online survey that would work for 95% of the partners who would take it. This allowed us to minimize the number of skip patterns, significantly reduce the complexity of the survey, and keep it within our goal of 10 minutes.
Each quarter, we collect between 2,000 and 3,000 partner interviews across 13 languages.