Aligning customer needs and expectations with the price of a new product or service is one of the most important decisions to make during product development.
- Pricing too high can alienate your customer base
- Pricing too low can deplete production resources
- Either way, you risk losing money
The path to informed pricing decisions begins with understanding how research can help decision makers determine what prices the market will support, and how sensitive the target market is to increases or decreases in price.
Check out our infographic to learn how you can leverage pricing research, and for an example of how one of our clients successfully used pricing research to positively impact their company’s bottom line.