Our client conducted a pricing and packaging diagnostic to better understand discounting levels for its products and buying behaviors of their customer base. Primary findings from the diagnostic were that extreme discounting was occurring for its core product and customers were not buying into the company’s product packages as they were currently structured.

A multinational software company needed strategic insights to help determine their corporate branding strategy for newly acquired companies.

Google was looking for strategic insights that could be used to update their sales messaging, shape their approach to industry engagement, and that would position them as a thought leader in the TV industry.