An e-Learning provider launched its first online degree program, which included fourteen degrees in partnership with top universities around the globe. After years of success, the provider was interested in conducting quantitative research in North America, Western Europe, Latin America and India to assess what additional degree programs it should add to its course catalog.
Specific objectives of the research included:
We recommended a quantitative online survey that included a Kano Q-Sort and a choice-based conjoint exercise that required existing customers to make trade-offs between degree programs, school types, geographies and price points. Through the use of these advanced analysis techniques, our client would be able to understand which degree programs customers were most interested in, and subsequently, how sensitive customers were to increases or decreases in price.