Illuminas, a full-service research consultancy that delivers strategic market intelligence across B2B and consumer markets worldwide, is pleased to announce the addition of a new member to its senior leadership team – Vice President of Research, Ari Kapur.
Ari has more than two decades of international market research experience. He joins Illuminas from Factworks, GmbH where he was a Senior Director responsible for the design and execution of quantitative and qualitative studies for various technology clients. Prior to joining Factworks, Ari was a Senior Manager of Thought Leadership and Market Research at Cisco Systems, Inc. where he led global research and analysis efforts in support of Marketing, Brand, Sales, Product, Pricing, Channels and Public Relations. As part of the Client Services team at Illuminas, Ari will consult on design, analysis and reporting across all methodologies and will serve as one of the lead moderators for qualitative studies.
“As a former client of Illuminas, I have always been extremely impressed with the thoughtfulness, meticulous attention to detail and actionable results their team delivers,” said Ari. “I am absolutely thrilled to be joining them and look forward to further strengthening their long-standing position as a trusted partner to the leading technology brands in the industry.”
“We are extremely proud to round out our leadership team by bringing on someone of Ari’s caliber,” said Jay Shutter, Principal and CEO of Illuminas. “For close to 10 years, Ari was one of our top clients, challenging us to deliver valuable insights to one of the biggest tech companies in the world. Ari also brings significant vendor-side experience, making him uniquely valuable to both Illuminas and our clients. We couldn’t be more excited about what Ari will bring to Illuminas.”
Illuminas is a full-service research consultancy in Austin, Texas that delivers strategic market intelligence across B2B and consumer markets worldwide. The company is focused specifically on the technology industry and any other industry that intersects with technology. The largest technology companies in the world are able to make more informed business decisions because Illuminas generates the insights they need to drive action.
VP of Marketing, Illuminas