Illuminas, a full-service research consultancy that delivers strategic market intelligence across B2B and consumer markets worldwide, is pleased to announce the addition of a new member to its senior leadership team – SVP of Marketing Sciences & Methodologist, Marco Vriens, PhD.
Marco is a globally recognized expert on advanced analysis and market research with a PhD in marketing analytics. Prior to joining Illuminas, Marco was the SVP & Head of Marketing Sciences at MarketCast, the Global Research Officer at Ipsos, the Group Research Manager at Microsoft, and the Chief Research Officer at Millward Brown IntelliQuest. He also is the founder of Kwantum, an analytics firm.
Marco has co-authored seminal papers on market segmentation, conjoint analysis, and choice modeling and has published 4 books and more than 50 papers on the topics of market research and analytics. He has also been a consultant to many leading tech companies such as IBM, Intel, Dell, and Philips.
As the SVP of Marketing Sciences at Illuminas, Marco will be a methodological consultant on research design, sampling, statistical analysis, and the interpretation of research results. He will also work closely with clients to recommend the most appropriate methodologies to meet their research objectives, and he will design and analyze the advanced analysis techniques that sit within those methodologies.
“I have worked with several of Illuminas’ senior leaders over the past 20 years. I have always been impressed with their work and couldn’t be more thrilled to join the team.” Vriens continued, “I look forward to growing the Marketing Sciences organization and offering new perspectives in research methodologies and advanced analytics to our clients.”
“We couldn’t be more thrilled to bring someone of Marco’s caliber on board to help lead our marketing sciences organization,” said Jay Shutter, Principal and CEO of Illuminas. “Having worked with Marco many years ago at IntelliQuest, we knew he had the expertise to help guide our clients methodologically when it comes to advanced analytics. Illuminas has been very focused on growing the depth of our marketing and data sciences teams and adding to our capabilities in analytics, AI and ML. Marco is the perfect addition to the team.”
Illuminas is a full-service research consultancy in Austin, Texas that delivers strategic market intelligence across B2B and consumer markets worldwide. The company is focused specifically on the technology industry and any other industry that intersects with technology. The largest technology companies in the world are able to make more informed business decisions because Illuminas generates the insights they need to drive action.
VP of Sales & Marketing, Illuminas