New AI-Driven Solutions
Our new strategic partnership with Radius Global Market Research allows us to bring cutting-edge research-tech solutions to our clients.
Speed and automation provide more opportunities for us to explore and understand data. AI can also serve as a “force multiplier” to insight when it provides a surrogate for human expertise across the research value chain.
One way we are integrating AI into our research is through Intelligent Probing.
INTELLIGENT PROBING
Allows adaptive exploration of open-ended responses for deeper insight in quantitative surveys.
KEY BENEFITS
Efficiency – Covering More Ground, Faster
- Achieve ‘qual lite’ feedback at speed through dynamic AI agent survey probing
- Reduces the number of fixed (pre-scripted) open questions needed by asking respondents relevant questions based on their previous responses
Elicitation – collecting richer and more natural data
- Greater ability to explore topics in survey vs. traditional quantitative methods
- Enhanced respondent engagement and input through conversational exercises
- Uncover new insights (~20%+ of unique topics identified through this approach)
Strength in Analytics
- Expanding the scope of applications and objectives achievable through quantitative research
- Generate explorative insights, not just validation
How it works
1. Ask scripted open end
2. Response is sent to AI
3. AI sends up a follow-up question to ask
4. Respondent provides response
(Optional) Repeat steps 2-4
USE CASES
Exploring new ideas and context at scale
- Exploring ideas and concepts in-depth through adaptable probing, unrestricted by survey inputs
- Uncover differences in attitudes and beliefs across audiences through targeted probing
Exploring emotional reactions
Using qualitative techniques (e.g. projective exercises, laddering, etc.) with intelligent probing, to explore emotions and attitudes
Rapid proposition development
- Develop new ideas and concepts rapidly through quasi quant / qual proposition testing enabled through trained AI conversational agents
We are excited to continue to develop our pipeline of AI solutions and enhance our proven research techniques for our clients.
To learn more about our new partnership with Radius, click here.