Illuminas honored as a 2019 Achievement in Insight and Research Award Winner
Confirmit AIR Awards recognize top leaders in market research
Austin, TX | September 10, 2019 – Illuminas, a full-service research consultancy that delivers strategic market intelligence across B2B and consumer technology markets worldwide, has been awarded a 2019 Confirmit AIR (Achievement in Insight and Innovation) Award in the Project and Innovation category. This distinct honor demonstrates Illuminas’ outstanding performance in Market Research and insight practices.
The AIR Awards were created to recognize Confirmit clients who demonstrate innovation and excellence in delivering insight. Receiving a Confirmit AIR Award demonstrates Illuminas’ dedication and commitment to delivering insight that drives optimal business performance and enhances decision-making. Illuminas earned the Confirmit AIR Award based on its creative use of the Confirmit platform when redesigning a Voice of Partner research program for one of its longest standing clients. The goal of this effort was to create a more concise and flexible survey instrument that could be used to track satisfaction over time across a very large and complex ecosystem of partners. Through the use of the Confirmit platform, Illuminas was able to construct a survey layout that allows respondents to enter their verbatim responses and then categorize their comments using a pre-populated list of responses any time the client was rated on the low end of the satisfaction scale. The insights garnered from the depth of the verbatim responses, in combination with the quantified data points have provided our client’s partner organization with an invaluable view into the Voice of their Partners.
“We’re grateful that Confirmit has recognized the quality of the work we do in our Voice of Customer and Partner programs. Illuminas has repeatedly shown our clients that using powerful tools like Confirmit Horizons leads to superior insights, but that doesn’t always mean that their surveys have to be complex. We are proud to be a Confirmit user and advocate for almost 15 years and believe that our clients and their research programs benefit from this experience.” – Jay Shutter, Illuminas CEO
“We’re delighted to honor Illuminas as a 2019 Confirmit AIR Award winner for their proven excellence in research practices,” said Ken Østreng, CEO of Confirmit. “Delivering meaningful, methodologically sound insight is a critical business process, and one that is increasingly challenging in today’s markets. Illuminas’ commitment to excellence in insight is a credit to their teams, and we are delighted to work with them and support their success.”
For more information about Illuminas please visit www.illuminas.com.
About the Confirmit AIR Awards
The Confirmit AIR (Achievement in Insight and Research) Awards have been created to recognize innovation and excellence in Market Research and Insight practices. Open exclusively to Confirmit clients, the AIR Awards provide an opportunity for Market Research agencies and enterprise insight teams to showcase their success by demonstrating their commitment to delivering insight that drives business performance.
With over 20 years of experience in driving and supporting the Market Research industry worldwide, Confirmit is delighted to share its clients’ successes and honor the people and businesses whose dedication to insight and analytics fuel this dynamic industry. For more information on awards criteria, visit: https://www.confirmit.com/Company/Awards/AIR-Awards/
Illuminas is a full-service research consultancy that delivers strategic market intelligence across B2B and consumer markets worldwide. The company is focused specifically on the technology industry and any other industry that intersects with technology. The largest technology companies in the world are able to make more informed business decisions because Illuminas generates the insights they need to drive action.
Confirmit is the world’s leading SaaS vendor for multi-channel Customer Experience, Employee Engagement, and Market Research solutions. The company has offices in Oslo (headquarters), Grimstad, London, Moscow, New York, San Francisco, Sydney, Vancouver, and Yaroslavl. Confirmit’s software is also distributed through partner resellers in Madrid, Milan, Salvador, and Tokyo.
Confirmit powers Global 5000 companies and Market Research agencies worldwide with a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. Customers include Aurora, British Standards Institution, Cross-Tab, Dow Chemical, GfK, GlaxoSmithKline, GMO Research, KeepFactor, Nielsen, Research Now, RS Components, QRS, SSI, and Swisscom. Visit www.confirmit.com for more information.
Sara Beth Fahey