Google was looking for strategic insights that could be used to update their sales messaging, shape their approach to industry engagement, and that would position them as a thought leader in the TV industry. They needed to gain a deeper understanding into the current industry challenges faced by C-level decision makers at broadcasters, OTT providers and other video-centric publishers, and how they intended to address those challenges through business strategy, technology and partnerships.

We recommended a qualitative methodology that would provide Google with access to the most qualified group of broadcasters, OTT providers and publishers available. It would also provide Google with the depth and richness they would need to inform their internal and external marketing initiatives.