Quantitative
High reward decisions without the risk
Shaping the world we live in through technology is an inherently risky business. How do you mitigate that risk in an environment where every decision—from product and pricing to marketing and messaging—has the potential to impact tens of thousands of people? Quantitative data, delivered straight from customers and prospects.
Our custom approach to quantitative research ensures you get the exact insights you need to make informed business decisions, and our full suite of proven methodologies guarantees that we can deliver on your objectives regardless of your research questions.
Surveys
- Online
- Mobile
- Telephone
- Phone-to-web
- Web intercept
Communities & Panels
- Market Research Online Communities (MROC)
- Custom online panels
Text & Data Analysis
- Text analytics
- Data mining
Qualitative
Hear it in their own words
Sometimes numbers don’t tell the whole story. Some situations, like developing new messaging, exploring nascent technologies, and collecting insights from senior IT executives, require a more nuanced conversation with a smaller group of individuals.
We believe in creating a focused dialogue with these stakeholders—a dialogue grounded in decades of experience leading these conversations with technology leaders—to return the rich perspective you need to achieve your objectives.
Focus Groups
- In-person
- Online
- Dyads
- Triads
- Telepresence & webcam
Online Discussions
- Mobile
- Journals
- Threaded discussion boards
One-on-one Interviews
- In-person
- Online
- Telephone
Advanced analytics
Create meaning from the data
Complex decisions require complex thinking, and it is nearly impossible to solve every strategic business problem with a simple yes or no question and a follow-up response list.
Our expert team of marketing scientists are involved throughout the lifecycle of every project to ensure you get the answers you need for your business questions. They are equipped with a wide variety of analytic techniques that allow us to derive meaning and insight from survey results.
Pricing & Product
Optimization
- Brand-price trade-offs
- Price sensitivity
- Build-your-own configuration
- Menu-based conjoint
- Meter conjoint
- (choice, adaptive, ratings)
Segmentation
& Personas
- Archetypal analysis
- Ensemble analysis
- Cluster analysis
- Perceptual mapping
Driver
Analysis
- Categorical regression
- Linear regression
- Structural equation modeling
Importance
& Perceptions
- Ranking exercises
- Rating scales
- Q-Sort exercises
- MaxDiff analysis