High reward decisions without the risk

Shaping the world we live in through technology is an inherently risky business. How do you mitigate that risk in an environment where every decision—from product and pricing to marketing and messaging—has the potential to impact tens of thousands of people? Quantitative data, delivered straight from customers and prospects.

Our custom approach to quantitative research ensures you get the exact insights you need to make informed business decisions, and our full suite of proven methodologies guarantees that we can deliver on your objectives regardless of your research questions.  



  • Online
  • Mobile
  • Telephone
  • Phone-to-web
  • Web intercept


Communities & Panels

  • Market Research Online Communities (MROC)
  • Custom online panels


Text & Data Analysis

  • Text analytics
  • Data mining


Hear it in their own words

Sometimes numbers don’t tell the whole story. Some situations, like developing new messaging, exploring nascent technologies, and collecting insights from senior IT executives, require a more nuanced conversation with a smaller group of individuals. 

We believe in creating a focused dialogue with these stakeholders—a dialogue grounded in decades of experience leading these conversations with technology leaders—to return the rich perspective you need to achieve your objectives. 

focus group

Focus Groups

  • In-person
  • Online
  • Dyads
  • Triads
  • Telepresence & webcam

typing on smartphone

Online Discussions

  • Mobile
  • Journals
  • Threaded discussion boards

woman being interviewed

One-on-one Interviews

  • In-person
  • Online
  • Telephone

Advanced analytics

Create meaning from the data

Complex decisions require complex thinking, and it is nearly impossible to solve every strategic business problem with a simple yes or no question and a follow-up response list. 

Our expert team of marketing scientists are involved throughout the lifecycle of every project to ensure you get the answers you need for your business questions. They are equipped with a wide variety of analytic techniques that allow us to derive meaning and insight from survey results.

balanced rocks

Pricing & Product

  • Brand-price trade-offs
  • Price sensitivity
  • Build-your-own configuration
  • Menu-based conjoint
  • Meter conjoint
  • (choice, adaptive, ratings)


& Personas

  • Archetypal analysis
  • Ensemble analysis
  • Cluster analysis
  • Perceptual mapping



  • Categorical regression
  • Linear regression
  • Structural equation modeling


& Perceptions

  • Ranking exercises
  • Rating scales
  • Q-Sort exercises
  • MaxDiff analysis